“Empress Sharon” shared detailed wisdom about naturally attracting clients by Being Authentic. Archetypes reside in the collective non-conscious & each person has characteristics that match their personality uniquely.

Brand Your Business with the Ancient Power of Archetypes

Branding is much more than your logo & your tagline… Your brand is your identity and the promise of the experience. If the brand is the present… the logo, colors, letterhead is the wrapping paper.

Even solopreneurs & small businesses need a Brand to attract their ideal clients with ease.

This is a highly detailed system that works with 12 archetypes, but Sharon described to us about the first two influencing archetypes for your business:

1. Primary: What you do & why you do it
2. Secondary: How you do what you do or the flavor & feel
3. Third: Money (no details… she let this tidbit slip – Bonus!)

It was curious to find out that my Top 2 are the Alchemist & the Teacher. Other archetypes mentioned upon are: Ruler, Explorer, Romantic, Nurturer, Maverick, Pioneer & Jester. It is not just one archetype, but the combinations that make for the your unique expression.

Generously, Sharon shared 3 steps that we can immediately use to get started. There are 8 steps in the system & it was interesting that emotions were so key.

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