Brand Your Business with the Ancient Power of Archetypes

Branding is much more than your logo & your tagline… Your brand is your identity and the promise of the experience. If the brand is the present… the logo, colors, letterhead is the wrapping paper.

Even solopreneurs & small businesses need a Brand to attract their ideal clients with ease.

This is a highly detailed system that works with 12 archetypes, but Sharon described to us about the first two influencing archetypes for your business:

1. Primary: What you do & why you do it
2. Secondary: How you do what you do or the flavor & feel
3. Third: Money (no details… she let this tidbit slip – Bonus!)

It was curious to find out that my Top 2 are the Alchemist & the Teacher. Other archetypes mentioned upon are: Ruler, Explorer, Romantic, Nurturer, Maverick, Pioneer & Jester. It is not just one archetype, but the combinations that make for the your unique expression.

Generously, Sharon shared 3 steps that we can immediately use to get started. There are 8 steps in the system & it was interesting that emotions were so key.

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I thought this was supposed to be about building a Holistic Health Practice?!

Designing Relationships ~ #1 Key, 4 Stages, 8-Part Formula, 2 Critical Words

• You’ve gone to school… you’ve got the skills… now what?
• You’ve  been in practice for a while… you’re looking for a refresher… now what?
• Your focus is transforming… You’re looking for a way to redefine yourself…  now what?

Sharon made it really clear that YOU are the most important person in your business! If you don’t know what you want to create, then there’s no starting place. After that, it’s all about *relationships*.

Sometimes presenting yourself to the public can be intimidating, but not from Sharon’s perspective… When you think about your marketing message, if your focus is on the relationship building instead of on you, then all the pressure is off…

By systemizing your approach…

It has to be all about the client to start with:

• The Patient (the ideal client),
• The Pain (why they are there),
• The Potential (what might be possible through treatment),
• The Proof (have you done this before?)

After that, you come in:

• The Process (your skill delivery),
• The Professional Edge (your angle),
• The Passion (what drives you),
• The Prompt (make your recommendation)

Once these steps are implemented with the appropriate marketing materials, you can rest assured within your plan. This, of course, is only one part of Sharon’s whole approach that also includes: Relationship with Self, Relationship with Money, Relationships with Colleagues & Current Clients.

Thanks Sharon, for the free tool! Found at: www.clientrichttool.com

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